It’s not the business management class and we seriously don’t want to make you remember your professors. One Mahapurush has said that things learnt in a funnier way will last for a longer time in your brain. Coming to service marketing, it’s the trend today. Observing the start-ups, most of them are into services. However, it’s not as easy as products to sell the services and satisfy the customers. Why so? Come, just for a while let us be in the shoes of service providers and know the challenges of services in India.
Barber
Suppose if a barber spoils the haircut of his customer then the customer cannot say WTF and give back my hairs. He has to accept and show to the world that this is the trendy hair style. Unless product, the services cannot be returned back.
(However at Bro4u, if you are not satisfied with the services (not hair cut baba 🙂 ), service providers will do it again and in the uncertainties, money will be refunded).
Carpenter
Unless mobile phone, you cannot touch and feel the carpentry work. The work of carpenter can only be experienced. As a marketer, you cannot say that my carpenter is latest in the market and he has 100% battery backup. Hence, services are intangible.
(However at Bro4u, every service provider is virtually tangible with their detail profile, prices charged, languages known and experience in the work).
Pizza delivery
Once pizza delivery boy delivers pizza to you within an hour. Next time it is obvious that we expect him on the same time. Unfortunately, he does not have a plane or a traffic in metro cities.
(However at Bro4u, we have a time slot model and we promise our customer to deliver within that time slot).
Typical customer
No service provider will hold the board saying that he is good in the market. Just imagine an electrician sticking a review note on his back. Services are difficult to measure and standardize.
(However at Bro4u, we have a strong review system for each service provider both in website and social media).
I am not a brand
Barber, Carpenter, Electrician or any other service providers are not a brand. Your brand conscious funda will not work with services. It is unpredictable.
(However Bro4u, the top rated service providers are made as “Gold vendors” who is a brand)
Our vision to serve the people in a better way happens with you.
Book all your home services at Bro4u. Visit Bro4u.com here.
Hope this article was informative. Make most out of your weekend while we take care of your service needs. We at Bro4u provide 50+ home services from laundry, plumber, carpenter, electrician, car wash, bike service and more to your doorstep. To all our readers on our blog, we have an exclusive offer on the Bro4u App.
Best Home Sevices App in Bangalore – bro4u
