From years, we have been exposed to advertisements of different products and services. In fact advertising is everywhere! But, how far it is successful in brand building and persuading the consumers to buy the products or services is a million dollar question. Being considered as one of the ...

Finding vacuum in the system gives us findings. When we try to fix a gap, it leads us to new ideas.  It all started when internet was discovered. Who thought that data packets could send basic needs to your place? From Fashion to Food, Electronics to E-Books, E-Commerce has now become the pulse of ...

In India, every parent wants their children to become an engineer, doctor or an MBA as they believe that these professions will make their child’s life secure. As students, we study hard, secure good marks and finally get a job in an MNC and life ends there. In our childhood we refused to go to ...